Womenswear Line Development - Anecdote
Fall/Winter Collection: Between the Lines
A semester-long line development project building a contemporary knitwear brand from concept to consumer, sponsored by Cotton Incorporated with a focus on innovative cotton finishes and sensory-driven design.
Client: Cotton Incorporated
Role: Product development/sourcing/marketing
The Team
Olivia Connell, Jada Cross, Joe DellaCorte, Shyenne Farrell, Sophia Nelson, Cat Piccoli
Fall/Winter Collection: Between the Lines
A semester-long line development project building a contemporary knitwear brand from concept to consumer, sponsored by Cotton Incorporated with a focus on innovative cotton finishes and sensory-driven design.
Client: Cotton Incorporated
Role: Product development/sourcing/marketing
The Team
Olivia Connell, Jada Cross, Joe DellaCorte, Shyenne Farrell, Sophia Nelson, Cat Piccoli
BACKGROUND
Anecdote is built around the idea that small moments carry the most weight. The brand targets a contemporary customer who moves fast but wants to feel grounded. The collection, "Between the Lines," uses texture, ease, and cotton-forward fabrication to create pieces designed for the in-between parts of daily life. Ponchos serve as the signature item that Anecdote is known for: versatile, transitional, and reflective of the brand's layered ethos.THE ASK
Build a full contemporary collection from brand concept to consumer-ready line, using Cotton Incorporated's sustainable and innovative cotton finishes as the material foundation.
- Develop brand identity, target customer, and concept direction
- Source fabrics and trims using Turkey sourcing guidelines with accurate costing
- Build tech packs/spec sheets, cost sheets, line sheets, and a structured assortment plan
- Create a marketing strategy and budget including a collaboration and popup event concept