Shockoe Atelier - E-Commerce + Lifestyle Editorial Campaign
Heritage Kojima Denim
A photography project reworking Shockoe Atelier’s Heritage fit through e-commerce and editorial imagery, focused on introducing a more relaxed silhouette to both new and existing customers.
Client: Shockoe Atelier
Role: Merchandising/styling direction, concept, product storytelling
The Team
Joe DellaCorte
Julia Karns
Ella Lowrey (Photographer)
Silvyr Pickering (Assistant Photographer)
Heritage Kojima Denim
A photography project reworking Shockoe Atelier’s Heritage fit through e-commerce and editorial imagery, focused on introducing a more relaxed silhouette to both new and existing customers.
Client: Shockoe Atelier
Role: Merchandising/styling direction, concept, product storytelling
The Team
Joe DellaCorte
Julia Karns
Ella Lowrey (Photographer)
Silvyr Pickering (Assistant Photographer)
EDITORIAL
The editorial centers on denim in the office, exploring the space between casual and professional dressing. Shot within a real workplace environment, the imagery follows a lifestyle approach that captures everyday moments. Styling was split across two audiences: one expressive and natural, the other more grounded and approachable, helping ease adoption of a wider silhouette.