Summer 2027 and reflect the current zeitgeist.

Client: Future Snoops (Pitched in Spring 2025)

Role: Team Lead, theme development, moodboard composition, narrative writing, target market construction, and final presentation story flow.

The Team: Aydie Abdulrahim, Jaylen Clark, Joe DellaCorte, Camila Rosenbrock

BACKGROUND

Gambling and gamification now shape how people work, shop, date, and define success. Young audiences move through daily rewards, spin to win prompts, sports betting ads, crypto hype, and side hustle flex culture. The chase for fast wins has started to replace slower ideas of progress, ambition, and identity.

We looked at modern life through the lens of a game and asked how that feeling shows up in taste, styling, and what men choose to wear. The trend is not just about casinos and gambling. It is about the pressure to constantly perform and the need to show you are “winning,” even when the odds feel off.

THE ASK

Build a menswear forecast rooted in cultural observations, generate a theme, create a target market arc, and design looks and key items that illustrate the psychological stakes behind modern ambition.

Build a clear theme supported by primary and secondary research
Map cultural influences and a past, present, future target market
Forecast colors, fabrics, patterns, prints, trims, street style, runway looks, and key items

Check out the full presentation here
Check out the references here

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