Desmond & Dempsey Line Sheet Deck
A Roman inspired collection about celebrating life at home
Independent project for FASH 145: Technology in Fashion Merchandising (Fall 2023).

A seasonal wholesale line sheet for Fall/Winter 2024, introducing a Roman inspired loungewear collection built around designing prints and patterns.
Role: Line sheet design, assortment strategy, garment illustration, print and pattern design, wholesale structure.

THE ASK

Build a clean layout that mirrors luxury brand line sheets
Organize the assortment so prints and fabrics tell one story based on a location
Present wholesale and MSRP pricing in a clear, repeatable format
Use a consistent garment illustration system across every page

PROCESS

Identified print families and colorways for the season (Checker, Sand Dune, Cherrywood, Walnut)
Structured eight core styles across sleepwear, loungewear, and robes so the line felt complete without being crowded
Built page templates with fixed margins, type hierarchy, and spacing rules so every page felt consistent
Added technical details for each style: fabric content, size range, wholesale pricing, MSRP, delivery window, and minimum order quantity
Designed a mood driven opener and closer that matched Desmond & Dempsey’s brand tone and lifestyle focus
Exported the final deck as a cohesive PDF ready to email or present in a buyer meeting

OUTCOME

This project resulted in a full, wholesale-ready Fall/Winter 2024 line sheet designed to match Desmond & Dempsey’s luxury voice. Each style includes consistent specs, clear pricing, and a unified aesthetic. It strengthened my ability to build buyer-facing tools, organize seasonal assortments, and communicate premium product through layout.

Check out the full presentation here

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