ap0cene - Offsides LookbookAn absurd mix of fashion and sport
A lookbook shoot placing festival culture on a soccer field; absurdist by design, timed loosely to World Cup momentum without being about the World Cup.
Client: ap0cene
Role: Concept, art direction, casting, garment sourcing, styling
with Angie Vega Vega and Peter Lux Headley
Photography: Kolton Almany and Livia Swain
Modeling: Cassidy Rae Bane Cline, Dylan Mackenzie, Grace Levy, Madison Jaminet, Nyera Ofosu-Davis, Peter Lux Headley
A lookbook shoot placing festival culture on a soccer field; absurdist by design, timed loosely to World Cup momentum without being about the World Cup.
Client: ap0cene
Role: Concept, art direction, casting, garment sourcing, styling with Angie Vega Vega and Peter Lux Headley
Photography: Kolton Almany and Livia Swain
Modeling: Cassidy Rae Bane Cline, Dylan Mackenzie, Grace Levy, Madison Jaminet, Nyera Ofosu-Davis, Peter Lux Headley
BACKGROUND
Festival culture and soccer share the same social logic: you show up with your people, you dress for the moment, and the energy is collective.THE ASK AND PROCESS
Built a campaign lookbook that communicates ap0cene's brand world and could function as a selling tool for the collection.
- Developed concept and visual direction
- Casted 6 models, styled 8 looks in festival-ready pieces
- Shot on location at a soccer field
- Directed shoot alongside photographers Kolton Almany and Livia Swain
BTS of Making the Physical Lookbook
Saddle stitched by hand, wrapped in turf with the ap0cene logo laser engraved on the cover