ap0cene - Offsides LookbookAn absurd mix of fashion and sport
A lookbook shoot placing festival culture on a soccer field; absurdist by design, timed loosely to World Cup momentum without being about the World Cup.
Client: ap0cene
Role: Concept, art direction, casting, garment sourcing, styling
with Angie Vega Vega and Peter Lux
Photography by Kolton Almany and Livia Swain
A lookbook shoot placing festival culture on a soccer field; absurdist by design, timed loosely to World Cup momentum without being about the World Cup.
Client: ap0cene
Role: Concept, art direction, casting, garment sourcing, styling with Angie Vega Vega and Peter Lux
Photography by Kolton Almany and Livia Swain
BACKGROUND
Festival culture and soccer share the same social logic: you show up with your people, you dress for the moment, and the energy is collective.THE ASK AND PROCESS
Built a campaign lookbook that communicates ap0cene's brand world and could function as a selling tool for the collection.
- Developed concept and visual direction
- Casted 6 models, styled 8 looks in festival-ready pieces
- Shot on location at a soccer field
- Directed shoot alongside photographers Kolton Almany and Livia Swain